Digital dashboard interface design for US best selling truck - the Ford F150
Taking on one of the most exciting design challenges I’ve got offered in 2013, I accepted a 3 months contract at Imagination to design an intuitive and truly user centered digital dashboard for the newest model of Ford’s best seller, the notorious F-150. Our small but very talented team worked really hard and eventually created a dashboard that we all have been really proud of. I was responsible to build and document a clean and simple information architecture, the entire functionality of the navigation, the UI kit and the appearance of gauges and informational / data displaying pages. After release the dashboard and its easy to use nature, the overall fit with the rest of the interior receives only positive reviews worldwide. Very proud, very happy.
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My CV is available to download from here.